Our story


We don’t do anything subtly


We’re on a mission to build the world’s best food business that is focused on Hispanic and Southwestern flavors. In the past three years, we have more than doubled in size, combining growth in our brands with acquisitions and partnerships with outstanding companies that have joined us to create the world’s best food company. To arrive where we are and end up where we’re headed, we have also invested in our plants spanning from the US to Mexico and are proud to employ over 1,000 dedicated people who make our special products.

To name a few, we have united into one family of brands and propelled the popularity and growth of iconic names like…

  • 505 Southwestern, the country’s largest jarred green chile brand
  • La Tortilla Factory, the #1 nationally distributed tortilla brand that is focused on premium and better-for-you
  • Yucatan Guacamole, one of the largest refrigerated guacamole and dip brands in the US and Canada
  • TJ Farms, a principal frozen brand that allows Insignia to bring incredible value to consumers

As our mission suggests, innovation is a central tenet of the company and a key to its growth and, we believe, ultimate success. In the past two years, Insignia has launched nearly 50 new items to satisfy evolving flavor preferences for consumers.

Insignia is also one of the largest private label and food service partners to premium retailers and restaurant chains across the country.

We are the largest fire roaster of Hatch Valley green chile peppers in the world. No one is more invested in this amazing, flavorful, and famed pepper than Insignia.

When you order Hatch Valley green chile peppers on your next pizza or burger, there’s a good chance they came from us.