La Tortilla Factory logo

Our story is simple, and one we’re proud to share.

Our founders, Jose and Mary Tamayo, set out to bring authentic Mexican flavors to California in 1977. They put down roots in Sonoma County and discovered a forward thinking, culinary community of farmers and foodies that supported and fostered their mission; bringing better food to your table.

Driven by the family’s personal health goals and also the requests of our loyal customers, La Tortilla Factory quickly earned and embraced the title of innovators in the tortilla field–a highly coveted position. We developed the first low carb tortilla, a flexible, gluten free tortilla, and an organic tortilla (way before organic was cool) because we feel very strongly that no one should have to go without tacos. No one.

To keep our pledge to better and our innovation game strong, we have assembled a team that continues to find ways to clean up our ingredients statements and make our products even tastier. We’ve always chosen to be part of the solution rather than the problem so we’ve begun to nix the bad stuff like dough conditioners, and mono and dyglicier-whats??, that may make tortillas easier to produce, but are not exactly items you find in your pantry. Real food. Call us crazy.

Simply stated, our tortillas are better. Better ingredients, better for you, better tasting, and better for eating on the go. Because we all deserve better!




What we believe

We are fortunate to have a family of employees who take pride in their craft, are passionate about health and value community. When people love what they’re doing, great things happen.

To that end, we share our Vision, Culture and Values:

To be the innovative brand leader in premium Mexican food.

A family of employees providing innovative, great tasting products that contribute to a healthy lifestyle.

Our Quality: We seek excellence in everything we do and provide products and service that exceeds our customer’s expectations. We will continually challenge ourselves and our partners to strive for excellence.

Courageous Innovation: Innovation at all levels of the organization is critical to our success. We value the ability to conceive a new or better idea marked by originality, and foster it through implementation.

Our People: We hire great people with outstanding values. We trust and respect our employees and want them to share in La Tortilla Factory’s success. We recognize that great people are our source of success.

Our Customers: We provide innovative, healthy products to consumers by striving to exceed the needs of our customers.

Our Community: We believe in community involvement and environmental sustainability. We are responsive and serve as a positive role model in our local communities.