Leadership Team

 

Forging a new frontier of flavor

 
Jason Parasco
Chief Executive Officer

Before joining Insignia, Jason served as Senior Vice President, Head of Sales at Sovos Brands, Inc. (NASDAQ: SOVO) and as Chief Commercial Officer at Fly By Jing, a leading premium Asian food brand. At Sovos he helped drive the rapid rise of Rao’s Homemade, Noosa Yoghurt, and Michael Angelo’s brands during his nearly six years with the company. More recently Jason led the commercialization charge with major distribution gains for the emerging brand of Fly By Jing.

Jason is a graduate of the United States Naval Academy where he studied Economics and played lacrosse. After graduation, Jason served in the US Navy as a Naval Supply Corps Officer, and Insignia is grateful for his service and dedication to the armed forces.

Jeff Kraetsch
Chief Financial Officer

Jeff Kraetsch is the recently appointed CFO of Insignia International – having joined the company in May of 2025. Jeff has an impressively rare record of accomplishment with broad experience in public and private company corporate finance, accounting, and reporting, as well as operational finance at the business unit level. Having been immersed in CPG, food processing and food manufacturing for the last twenty-five years, Jeff is motivated and stimulated by its intricacies and complexities.

Most recently, Jeff served as Sr. VP of Finance for AeroFarms, a microgreens vertical farming, processing, and CPG company. Before AeroFarms, he served as Yucatan Foods’ CFO. He then remained with Yucatan following Insignia’s acquisition of the company in 2023 and played a pivotal role during its integration and reorganization.

Prior to Yucatan, Jeff progressed through various finance and accounting roles, both at the business unit, subsidiary, and public company corporate level, ultimately as VP of Finance for Lifecore (NASDAQ: LFCR). He got his start after college at Arthur Andersen where he conducted SEC accounting, auditing, and financial reporting for publicly traded companies.

Jeff is a C.P.A. and earned his B.S. in Business Administration at California Polytechnic State University where he graduated Summa Cum Laude.

Eric Knox
Chief Sales Officer

Eric brings more than 15 years of experience in the consumer packaged goods industry, with a reputation for delivering growth across grocery, mass, natural, and club channels. Eric formerly served as Head of Sales Strategy for Insignia International where he led commercial strategy, category development and trade investment across Insignia’s core brands. At Insignia, he led the implementation of new brand strategies, including revamped assortment prioritization, pricing & promotion best practices and trade management guardrails helping to deliver new & profitable distribution growth across our brand portfolio.

Before Insignia, Eric was Vice President of West Region Sales & Channel Strategy at Sambazon, where he led a team representing conventional and natural retailers across the Western US & key national accounts including Whole Foods, Target and Albertsons-Safeway. He also held leadership roles at Sovos Brands, where he directed Walmart sales for a $100M+ multi-brand portfolio and oversaw national sales strategy for Noosa Yoghurt, driving brand expansion into new channels and developing strategies that helped return Noosa to top and bottom line growth. Earlier in his career, Eric spent nearly a decade at Kellogg Company in progressively senior sales and category management positions, supporting strategic business planning, promotion optimization and retailer partnerships across major national accounts.

Throughout his professional life, Eric has been recognized for building high-performing teams, forging strong customer relationships and driving profitable growth through innovative go-to-market strategies.

Bonnie Neufeld
VP of Operations

With over two decades of experience in operations, supply chain management and strategic planning, Bonnie is a seasoned leader who most recently served as Head of Sales & Operations Planning at Insignia International. In her new role as Vice President of Operations, Bonnie’s grounding in aligning operational execution with business strategy to drive efficiency, performance and growth will shine.

With roots in Insignia’s previous incarnations going back 2012, Bonnie steadily advanced into leadership roles that included Director of Supply Chain and Vice President of Procurement & Planning. With her core expertise spanning all operational functions including customer service, demand and supply planning, plant operations, and process development, her leadership has been instrumental in shaping the company’s divisional strategies, optimizing processes and enhancing cross-functional communication. Bonnie is known for her ability to drive operational excellence and lead high-performing teams in complex and fast-paced environments.

Before Insignia, Bonnie held various roles in accounting and operations at Prestige Brands, Inc. and other companies where she discovered her passion for operations and supply chain.

Her ability to foresee barely discernible ripples and waves, combined with a deep and broad understanding of operational dynamics and business strategy, makes her a vital asset to the team at Insignia International.

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Mayank Singh
Head of R&D and Quality

With over two decades of leadership in R&D and Quality, Mayank Singh joined Insignia in 2023 following the acquisition of Yucatan from Curation Foods. At Curation, Mayank was instrumental in driving innovation for the “O Olive” Olive oils & vinegars, and “Yucatan” and “Cabo Fresh” guacamole brands. He led the commercialization of Insignia’s groundbreaking squeeze guacamole products – the only ones of their kind on the market and several craft salsas under 505SW brand. Additionally, he helped qualify High-Pressure Processing (HPP) on Yucatan’s guacamole lines, enhancing food safety and extending shelf life without compromising on fresh flavor.

Before joining Insignia and Curation Foods, Mayank led R&D team for Global markets at Conagra Brands, where he played a pivotal role in driving product innovation across multiple categories worldwide. At Leprino Foods, he further distinguished himself by receiving several patents for his work in Dairy science. His academic achievements include winning several Product Development competitions while pursuing a M.S. in Food Science/Chemical Engineering at Cornell University.

Outside of R&D lab, Mayank is an avid road cyclist and scuba diver, exploring both land and sea with equal passion. He’s married with two teenage sons.

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Chase Robinson
Chief Administrative Officer