Leadership Team

Jason Parasco is Chief Executive Officer of Insignia International, where he leads the company’s mission to build authentic Hispanic and Southwestern food brands that resonate with modern tastes of American consumers. Under his leadership, Insignia’s core brands are posting growth and consistently outperforming category averages as Hispanic flavors gain mainstream adoption across the U.S.

Parasco joined Insignia as Chief Sales Officer and quickly transformed the company’s commercial operations. He secured major retail wins including expanding craft salsa into 1,400 Walmart stores, placing Hatch Magic Chips across 2,000 Kroger locations, and driving Yucatan Guacamole to the #1 position at Publix. His consumer-first approach delivered standout results, with Lilly B’s organic burritos exceeding Costco projections by nearly $2 million in Q1 2025.

Prior to Insignia, Parasco served as Senior Vice President, Head of Sales at Sovos Brands (NASDAQ: SOVO), where he was instrumental in scaling the company from under $100 million to over $1 billion in revenue. He also held the role of Chief Commercial Officer at Fly By Jing, leading commercialization efforts from a direct-to-consumer model to mainstream brick and mortar for the premium Asian food brand and driving significant distribution gains.

A United States Naval Academy graduate, Parasco served as a Naval Supply Corps Officer, an experience that endowed the disciplined leadership and strategic thinking he applies to the consumer packaged goods industry. He studied Economics at the Naval Academy, where he also played lacrosse.

Parasco’s leadership philosophy centers on what he calls “heart, hustle, and purpose” – building companies that create bold, authentic products while maintaining an entrepreneurial “Street Fighter mentality.” He is recognized for his expertise in scaling premium food brands and capitalizing on emerging consumer trends in the rapidly evolving CPG landscape.

Jeff Kraetsch is the recently appointed CFO of Insignia International – having joined the company in May of 2025. Jeff has an impressively rare record of accomplishment with broad experience in public and private company corporate finance, accounting, and reporting, as well as operational finance at the business unit level. Having been immersed in CPG, food processing and food manufacturing for the last twenty-five years, Jeff is motivated and stimulated by its intricacies and complexities.

Most recently, Jeff served as Sr. VP of Finance for AeroFarms, a microgreens vertical farming, processing, and CPG company. Before AeroFarms, he served as Yucatan Foods’ CFO. He then remained with Yucatan following Insignia’s acquisition of the company in 2023 and played a pivotal role during its integration and reorganization.

Prior to Yucatan, Jeff progressed through various finance and accounting roles, both at the business unit, subsidiary, and public company corporate level, ultimately as VP of Finance for Lifecore (NASDAQ: LFCR). He got his start after college at Arthur Andersen where he conducted SEC accounting, auditing, and financial reporting for publicly traded companies.

Jeff is a C.P.A. and earned his B.S. in Business Administration at California Polytechnic State University where he graduated Summa Cum Laude.

With over two decades of experience in operations, supply chain management and strategic planning, Bonnie is a seasoned leader who most recently served as Head of Sales & Operations Planning at Insignia International. In her new role as Vice President of Operations, Bonnie’s grounding in aligning operational execution with business strategy to drive efficiency, performance and growth will shine.

With roots in Insignia’s previous incarnations going back 2012, Bonnie steadily advanced into leadership roles that included Director of Supply Chain and Vice President of Procurement & Planning. With her core expertise spanning all operational functions including customer service, demand and supply planning, plant operations, and process development, her leadership has been instrumental in shaping the company’s divisional strategies, optimizing processes and enhancing cross-functional communication. Bonnie is known for her ability to drive operational excellence and lead high-performing teams in complex and fast-paced environments.

Before Insignia, Bonnie held various roles in accounting and operations at Prestige Brands, Inc. and other companies where she discovered her passion for operations and supply chain.

Her ability to foresee barely discernible ripples and waves, combined with a deep and broad understanding of operational dynamics and business strategy, makes her a vital asset to the team at Insignia International.

With over two decades of leadership in R&D and Quality, Mayank Singh joined Insignia in 2023 following the acquisition of Yucatan from Curation Foods. At Curation, Mayank was instrumental in driving innovation for the “O Olive” Olive oils & vinegars, and “Yucatan” and “Cabo Fresh” guacamole brands. He led the commercialization of Insignia’s groundbreaking squeeze guacamole products – the only ones of their kind on the market and several craft salsas under 505SW brand. Additionally, he helped qualify High-Pressure Processing (HPP) on Yucatan’s guacamole lines, enhancing food safety and extending shelf life without compromising on fresh flavor.

Before joining Insignia and Curation Foods, Mayank led R&D team for Global markets at Conagra Brands, where he played a pivotal role in driving product innovation across multiple categories worldwide. At Leprino Foods, he further distinguished himself by receiving several patents for his work in Dairy science. His academic achievements include winning several Product Development competitions while pursuing a M.S. in Food Science/Chemical Engineering at Cornell University.

Outside of R&D lab, Mayank is an avid road cyclist and scuba diver, exploring both land and sea with equal passion. He’s married with two teenage sons.